Fashion Saves the Birds

You might sometimes think that fashion has gone to the birds, but in the 1920s, it actually saved a few species.

You see, in the late 1800s, large, ornate hats were all the rage. Adorned with lace and pearls and feathers, some even had entire bird nests or cages incorporated into them! And a Victorian lady never left the house without a hat.

plaumed hat

A Victorian hat at the Shark Valley visitors' center in Florida

Hunters descended on the Florida Everglades in search of spoonbills, flamingos, herons, and egrets. These birds were favored for their plumes so they were killed by the millions. Conservationists tried to stop the massacre (around this time a few of them formed the National Audubon Society), but still the demand grew.

Eventually, feathers were worth more than double their weight in gold! That meant it was more lucrative (and easier) to kill birds than to pan for gold. In a time when a month’s rent was $10, the plumes of four birds would fetch $32.

birds shot for their feathers

Hunters killed millions of birds in the lucrative feather trade

Hunters shot every adult bird they could find, leaving orphaned chicks and unhatched eggs to die. Two generations of birds were wiped out because of a fashion trend.

Even after hunting was outlawed, the slaughter continued. One of the country’s first game wardens, Guy Bradley, was hired to patrol southern Florida and prevent poaching. He was murdered by a hunter while protecting the Everglades. Two other men–a game warden and a deputy sheriff–were killed soon after.


An egret in the Everglades that I shot (with a camera)

It seemed like nothing could save the birds and end the senseless bloodshed of human and animal life.

Then, the Jazz Age hit and flappers abandoned large hats for bobbed hair and smaller hats or headbands. As the demand for feathered hats diminished, bird populations began to recover.

bob cut

An example of the flapper haircut: feathered hat not required

Perhaps the flappers didn’t choose a new style because they thought of the birds, but the shift in sartorial trends made a huge impact on animals. All it took was for people not to buy feathered hats. It’s a simple strategy that we can do today: decrease the demand to stop questionable practices.

Every time we buy something we’re voting with our dollars. Whether it’s fur (and feathers–even today, birds die to satiate the demand for trends), sweatshops, or sustainability, industries thrive or wither away because of consumer choices.

What are you interested in? Fair trade, recycled, thrifted, locally made, handmade, vegan, cruelty-free, organic? There’s a lot to consider–and it does make a difference. I hope you don’t find it overwhelming. It’s empowering to know we can make a difference in how we choose to shop.



Filed under Ethical, Fashion

10 responses to “Fashion Saves the Birds

  1. Great article, Jean! So informative–outrageous that so many birds were killed just for fashion!! Thank you so much for posting about this. I hope your insights will show others how they can vote with their dollars, especially when it comes to things like the fur industry, and even the leather trade.

    • Thanks Lynn! I was shocked too. I always thought of a “feather in a cap” as something people harvested from the ground after a bird lost a feather. I guess that doesn’t scale. The tour was very informative. Made me realize that we do make a huge difference depending on our choices.

  2. Bob Eberhardt

    so sad that people repeatedly mess up the environment….species are continually being added to the endangered list,species at risk, etc. one summer Janet and I with over 100 other volunteers participated in “baby sitting” piping plovers(great lakes subspecies) until the chicks flew away…..every one can make a little difference ….we support RARE….a geologist speaker keeps his audience ‘s attention… of his many views is that ultimately people will become extinct , the world will survive and rejouvinate itself…..Bob….(by way of introducing myself I take line dancing lessons from your Mom)

  3. Every little bit makes a difference. Be conscious and make conscious choices. 🙂 Love this post Jean.

  4. Pingback: Florals and Pinstripes​ and a Flapper-style Hat | fashion with compassion

  5. Pingback: Faux suede and faux leather pants from CLEO | fashion with compassion

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