The Fashion Truck and SOWA Market

One of the highlights of my trip to Boston was finding The Fashion Truck, a mobile store on wheels that shows up in different parts of the city. Think food truck with clothes!

I’d heard of the truck and vowed to track it down if I was ever in Beantown. When Donna and I visited in June, we walked from our hotel to the SOWA Open Market and found the truck there too.

I introduced myself to Emily, the owner of The Fashion truck, and perused the space. The back of the truck has neat spaces for clothes and accessories–and a tent and tables outside, showcased even more cute dresses, tops, and jewelry.

I bought a cool pair of aviators, which you can see perched on my head in the following shot, and a couple of wrap bracelets. Emily was great and explained her vision for the store. She curates it with hand-picked pieces and packs a lot into a small space without it feeling cramped. Theres even a fitting room. And yes, an online store.

Top: Thrifted
Shorts: Lulu’s
Sunglasses: The Fashion Truck
Bag: Nine West via thrifted
Bracelets: Gifted
Shoes: Timberland

But the truck was just the beginning. The SOWA is an open market featuring food, art, vintage clothing and goods, and a host of other fun things. I bought a necklace from the Pearl Shop, and Donna snagged a fantastic gray and rose skirt from the indoor vintage mall. We had cool gaspacho from a food truck, and got lost in an array of jewelry and knick knacks. We even found a cool vintage shop in a retro silver trailer: Haberdash Vintage. Loved their bags, shoes, and jewelry.

Have you been to SOWA or other markets? What do you like shopping for?